Knock-Offs Lager

The Commons

2024

The Commons is a workspace with 19 locations across Melbourne and Sydney. They collaborated with local Melbourne brewery Stomping Ground Brewing Co, to provide members of The Commons with branded lager. The design had to strike a balance between maintaining the brand integrity of The Commons, using its iconic dessert pear colour, whilst injecting a bit of personality with the jumbled ‘Knock-Offs’ logo lockup sitting nicely with The Commons ‘C’ icon.

Credits

Contribution
Concepting
Packaging Design
Team
Taylah Zuccala
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