Storeplay assists retail businesses by fusing music, visuals, scents, queue management and data intelligence to create wholistic experiences tailored to the key audiences of the business.

The refreshed brand introduces a new logo, with ‘The Wave’. It acts as both a monogram for Storeplay and a symbol for the senses; e.g. sound waves, vibrations, video static.

With the new colour palette each colour is a nod to the sub-brands of Storeplay. All colours are distinctly their own, yet harmonious when they come together.