Storeplay

2023

Freelance


Storeplay assists retail businesses by fusing music, visuals, scents, queue management and data intelligence to create wholistic experiences tailored to the key audiences of the business.

The refreshed brand introduces a new logo, with ‘The Wave’. It acts as both a monogram for Storeplay and a symbol for the senses; e.g. sound waves, vibrations, video static.

With the new colour palette each colour is a nod to the sub-brands of Storeplay. All colours are distinctly their own, yet harmonious when they come together.

Rebrand

Logo

Colours

MORE WORK

me&u

Mr Yum

Huxtaburger

GRAPHIC DESIGN
ART DIRECTION
Based in Melbourne (Naarm). Website designed and coded by yours truly.
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